Section 1: Who Are You and How Does Your Company Operate? Imagine describing your company in one sentence: What is its size and scope? Microenterprise (1-10 employees) Small business (11-50 employees) Medium-sized business (51-250 employees) Large company (more than 250 employees) In which sector does your organization operate? Services Commerce Industry What is your role within the organization? Senior management (CEO, founder, general director) Middle management (department leader, team supervisor) Specialist or collaborator (analyst, coordinator, technician) Other Next Section 2: How Do You Perceive Your Team, Leadership, and Organizational Culture? How do you feel about team cohesion? 1 - There is a clear disconnect among team members 2 - There is occasional collaboration, but the team does not feel solid 3 - The team works well together, although there are some integration challenges 4 - Cohesion is strong, there is trust, and the team works in synergy How do you assess your team's commitment to the organization’s mission? 1 - There is a lack of motivation and alignment with the company's vision 2 - Some individuals are committed, but not the team as a whole 3 - There is a good level of commitment, although not at all levels 4 - There is high engagement, and each team member understands their purpose How do you think your team’s work dynamic functions? 1 - Frequent conflicts and lack of collaboration 2 - Work is done together, but there are issues in role distribution 3 - The work dynamic is positive, but sometimes feels disconnected 4 - Work is fluid, with clear roles and a collaborative culture Preview Next Section 3: Customer Relations and Omnichannel Strategy How well does your team understand and personalize the customer experience? 1 - We do not personalize the experience 2 - Basic personalization is offered, but without a strategy 3 - Personalization exists, but technical barriers limit scalability 4 - Personalization is key and is driven by data and technology Does your team have access to digital tools to improve customer service? 1 - We do not have digital customer service tools 2 - We have basic tools, but they are not integrated 3 - We have advanced tools, but their use is not optimized 4 - We use fully integrated omnichannel platforms How does your company measure customer satisfaction? 1 - We do not measure or collect customer feedback 2 - We occasionally collect feedback, but without structured analysis 3 - We have basic metrics but need improvement in data interpretation 4 - We implement advanced analytics with digital tracking tools Preview Next Section 4: Technology and Processes How digitized are your internal processes? 1 - Most processes are manual 2 - Some processes are automated, but in a limited manner 3 - Key processes are digitized, but there is room for improvement 4 - We have an advanced and optimized digital structure How integrated are your technological systems? 1 - There is no system integration 2 - Some tools are connected, but with limitations 3 - Integration is functional, but there are opportunities for improvement 4 - All systems are fully integrated to optimize operations Does your company use artificial intelligence or automation tools? 1 - No, we rely entirely on manual processes 2 - We use some tools, but in a limited way 3 - We have automated processes in key areas, but there is room for improvement 4 - We implement AI and automation at an advanced level across various areas Preview Next Section 5: Talent Development – Technical Skills and Soft Skills How does your company train its team in technical skills and soft skills? 1 - We do not offer structured training 2 - Training is occasional but not continuous or strategic 3 - We offer training in key skills, but it lacks integration with the digital strategy 4 - Training is continuous, accessible, and aligned with digital transformation How do you assess your team’s level of digital competencies? 1 - Very low, we rely on external providers for solutions 2 - Basic, some areas are more advanced than others 3 - Moderate, with a focus on certain key departments 4 - High, with solid digital capabilities across the organization How does your company encourage innovation and continuous improvement among its talent? 1 - There are no active strategies to foster innovation 2 - It is promoted occasionally, but without a clear plan 3 - There are innovation initiatives, but they are not fully integrated 4 - Innovation and continuous improvement are pillars of the organizational culture Preview Next Section 6: Data Analysis and Digital Strategy Does your team use data to make strategic decisions? 1 - Never 2 - Occasionally, in some areas 3 - Regularly, but with basic analysis 4 - Always, with an advanced and real-time approach Does your organization have a clear strategy to leverage data? 1 - We do not have a defined data strategy 2 - We use data, but without a strategic approach 3 - We have a strategy, but implementation is lackin 4 - The data strategy is fully integrated across all areas How does your company use Customer Intelligence and People Analytics to optimize customer experience and talent development? 1 - We do not use customer or talent analytics tools 2 - We have some customer and talent data, but no clear analysis strategy 3 - We use Customer Intelligence and People Analytics data, but with opportunities for optimization in interpretation 4 - We implement Customer Intelligence and People Analytics with a strategic approach to enhance experience and talent management Preview Next Section 7: Order Management, Geolocation, and Deliveries How does your company manage orders and logistics? 1 - Manually, without a centralized digital system 2 - With basic tools, but without integration 3 - With digitized systems, but some processes are still manual 4 - With an advanced and integrated order and delivery management platform What level of geolocation and tracking does your company use? 1 - We do not use geolocation tools for delivery tracking 2 - Basic tracking tools, but not integrated with other systems 3 - A geolocation and order tracking platform, but with manual processes 4 - An advanced geolocation system with route optimization and real-time tracking How does your company optimize inventory management and supply chain? 1 - We do not have digital strategies for inventory and supply management 2 - We manage inventory and supply with basic tools, but without efficient integration 3 - We use digital solutions for inventory and supply, but there is room for optimization 4 - We have an advanced inventory and supply management system with digital integration Preview Next Section 8: Ready to Take Your Business to the Next Level? How does your company prioritize investment in digital transformation? a) We do not have an allocated budget b) We prioritize essential investments c) We invest gradually d) We seek a strategic partner How much is your company willing to invest in its digital evolution? a) Less than $5,000 USD b) Between $5,000 and $10,000 USD c) Between $10,000 and $50,000 USD d) More than $50,000 USD How do you envision the digital future of your company? a) It is not a priority at the moment b) We consider digital transformation, but have not yet defined a clear strategy c) We have a medium-term vision and are in the implementation process d) Digital transformation is a key pillar of our growth and expansion Enter your email: Preview Send * Please complete all questions
